You Can’t Buy Photographic Excellence

As I continue my journey in photography — particularly through critique sessions where we analyse images in detail — I’m finding myself increasingly weary of how much time we spend discussing technical aspects.

There’s so much hype around camera equipment and its supposed ability to deliver technically perfect results. Sometimes I worry that we’re being hoodwinked into believing that “off-the-shelf excellence” can simply be purchased by upgrading to the latest gear.

When I watch YouTube videos or scroll through Instagram, I’m inundated with adverts promising that this lens, that camera body, or some new accessory will elevate my photography. But the truth is, most of this equipment will not upgrade my photographic excellence — unless it comes with a brain transplant.

A Refreshing Perspective

That’s why it was so refreshing to attend a photo judging session with David Oxtaby the other night.

While he acknowledged technical excellence, he made it clear that the real priority was emotional impact. That struck a chord with me. In the end, I sincerely believe it’s the emotional connection we feel with an image that truly matters.

Technique Is the Starting Point, Not the Summit

I want to be careful here. I’m not criticising the pursuit of technical excellence. In fact, I’ve written before that technical skill is essential — but it’s a starting point, not an endpoint.

Once we’ve mastered the basics of exposure, focus, and composition, we’ve reached base camp. From there, we look up at the mountain. The real climb begins when we strive to express our stories, feelings, and identities through our photographs.

Photographic excellence cannot be bought from Sony, Fujifilm, or Canon. It comes from passionate engagement with artistic expression — from the effort to create work that is emotionally engaging and culturally meaningful.

Judging with the Heart as Well as the Head

I’m currently judging another competition for a camera club in Leeds. Inspired by David’s session last week, I’m trying to be more deliberate in my approach — to slow down, meditate on each image, and pay attention to my emotional response.

It may be that I’ll be criticised for not focusing heavily enough on technical aspects. My decisions may seem subjective. But if photographs are meant to strike deeper into the soul — if they are meant to move us — then technique alone is not enough.

I do worry that I might confuse some people. But I’ll do my best to explain my reasoning. And perhaps there will be a few kindred spirits who align with my belief that truly powerful photography is not just seen — it is felt.