Apparently the UK's first ever atheist advertising campaign has kicked off on 30 buses. Although my old fashioned parents used to say that all advertising was of the devil (probably why I've always been attracted to it). The Guardian's Comment is Free website launched an appeal and Richard Dawkins is contributing. Here's what they say.
The atheist bus campaign launches today thanks to Comment is free readers. Because of your enthusiastic response to the idea of a reassuring God-free advert being used to counter religious advertising, the slogan "There's probably no God. Now stop worrying and enjoy your life" could now become an ad campaign on London buses – and leading secularists have jumped on board to help us raise the money.
Selling the absence of something - there's probably is no god – is an interesting angle. A bit like saying, there is no hope, don't worry. I'm sure the campaign will only help encourage people to believe.
I notice also that the copywriters have been afraid to go all the way and have used the word probably. Reminds me of the Carlsberg adverts – probably the best larger in the world.