I was talking yesterday about a home being a place of memories and belonging. Here in my home town of Ilkley, memories were made today as people gathered for the Tour de Yorkshire. Cycling has become a growth enterprise in Yorkshire and the success of events like these are are helping many small communities feel good about themselves.
I hope the route of the Tour de Yorkshire can be varied in future to bring in some of our communities that have lower levels of wealth and commercial appeal. Perhaps the event could run through a council estate or an urban area in need of cheering up?
The value Welcome to Yorkshire has brought through the success of the Tour de France is hugh and it’s not primarily about cycling but about the pride people have in where they live and the excitement generated through shared celebrations. People enjoy being welcoming and the pride they have in the quality of that welcome is not hidden or modest but exuberant and joyful.
This will be a positive memory which will live on and be recalled through photographs and videos. Just as important will be the legacy of new relationships formed as people come together and participate in all sorts of different ways.