The use of video in social media is on the increase. Vine, Youtube and Vimeo are popular services and video increasingly is being used in blogs, on twitter and Facebook. It is easy to make high quality video on mobile phones and increased internet speeds now makes it possible to zap out a quick video post as part of social media activity. This explosion stills and video we have seen on-line is a really important shift in the way we communicate with each other.
The advice we’re getting now is that if you really want to connect with people in the social media environment incorporating video and stills can have a bigger impact than text alone. However, as more people are using video clips the novelty is bound to wear thin and so my thought is that canny social media users will need to pay more attention to the quality and relevance of the content. By quality and relevance I mean is the story told well and is it of timely interest to the audience.
Questions for reflection
- What does telling a story mean for the way we take our pictures and video?
- How important is it that we publish our post at a particular moment in time?
- When we publish stills, video and text are we contributing to a story which will be engaging for our particular audience?
- What insights does our story provide which will be of fresh interest to our followers?
- Is it our small story or is it part of a much bigger story?