A passion for for photography and digital communication with a background at the BBC and ITV.
Currently director at the School Media Club making cinema films for schools and working for Oblong Leeds a community development organisation. Also a member of All Saints Church in Ilkley and involved with communications in the parish.
This blog features posts about photography including some of my photos, while the media posts will include thoughts about filmmaking and online media - particularly to do with PR activities.
School Media Club
Tag Archives: vimeo
I’m not sure what this does for the brand image of ITV as a big player, but it may be seen as a means of making the service feel more accessible and “ordinary”. I don’t have a problem with this especially if the journalism stands out as being excellent. ITV‘s great strength in Yorkshire is its approachability in my view.
The great news is that for any aspiring journalists, you can create a news website which follows this model and uses these very tools. The next step, I imagine, is to encourage the participation of citizen journalists in ITV’s news coverage – a step we began to take when my team established ITV Local Yorkshire a few years back but proved too expensive at the time.
Another interesting aspect is that if you have a Vimeo account you can get statistics about how many people have viewed the videos and for how long – introducing a daring competitive element.
Love this. such a simple idea.