Straight 8

Here’s a film from Nick Scott  – Earth to Earth – for the Straight 8 competition (click thumbnail).


Straight 8 is a great idea in which the filmmakers shoot a film on a single cartridge of super 8mm film.  They hand over their exposed but un-developed, un-edited film for processing. They also burn an original soundtrack onto cd.  The first time they see their work is with a packed cinema audience, also seeing it for the first time. The projectionist will simply play the CD when he sees the first frame of the film. No written instructions to the projectionist allowed. Reminds me of Grace 9.

A great deal of creativity happens because the creators are constrained in some way or have to overcome obstacles.  In many ways TV and film has removed such obstacles – I mean, given enough money you can do anything you can imagine in post production or with CGI, but in many cases the spectacle of such productions has replaced the creativity and ideas.

Great Photos: 1

Kill Your Darlings

I had some interesting conversations over the new year about what makes a great photo.

Apart from the subjects themselves, I’m particularly interested in composition which I’ve resolved to learn more about. Implementing some of the classic rules of composition does produce some fantastic results. I’ll post more about these as I explore further. In general terms, though, it always pays to have an inbuilt set of criteria by which to be objective in assessing the quality of work – especially if you are doing it for a customer. Straight opinions often aren’t good enough in a business relationship.

David Bailey, in a talk I heard him give, said that he didn’t like to get emotionally involved. He turned down photographing Picasso because he felt he would be emotionally overpowered by the experience (though he said he regretted it)

As a TV Producer, approving work has always been a challenging business. It’s stressful when you are faced with a creative bod who has just put their heart and soul into designing a piece of work and you have to tell them it can’t be accepted. What do you say?  Why?  Emotionally great, objectively rubbish! So, in the next short while I’m going to develop some ideas on what makes a good piece of creative work.

For starters please have a look at the attached word doc. kill_your_darlings.doc  This provides a check list by which to tick-box photos and a test for your gut reaction.

I’ve made the assumption that it’s a bad thing to have favorite techniques (darlings) and that these inhibit our ability to be objective. I don’t necessarily think suppressing emotion and passion is a good thing but it’s an interesting conversation to have.


PS Links to add to the mix

Joseph Rowlands on Obejctivity in Art

Michael R Nelson

Photography Composition Articles

Nativity Window

Nativity Window
Originally uploaded by markwaddington.

This is the nativity window at St.Mary’s church in Ealing. Photographing windows is very tricky – getting the detail right. I made two images of this, one under exposed by one and a half stops. Then using photo shop made up two layers to enable me to bring out the detail in the highlights.

How much sky is there?

Here’s a poem written by John Latham

‘How much sky is there
in the whole world?’

I could answer that:
give the atmospheric mass
number of its molecules
the global area
the rate at which it thins
outwards towards the sun.

But as I look into his eyes
huge, open to the sky,
galactic deep
reaching far beyond the sun
I shake my head
tell him I don’t know.

Organised Religion?

On Christmas day St. Mary’s in Ealing was the venue for live broadcast on BBC ONE. The preparation which went into it was huge and it made me realise how scrappy church worship can otherwise be. Of course spontaneous and relaxed worship is good (in my view) but a little preparation could be a good thing. more photos

St.Mary's, Ealing

Now here’s a catchup from the old blogspot.

Orignal post on Blogger 1 May 2004

An act of worship and a television programme have a lot in common. There is usually a central idea and a sequence of creative stuff that communicates that idea. A TV production is usually briefed to ensure that it sticks to the task in hand and all the elements support the central idea. 
My experience of worship is that sometimes it is a ragbag of thoughts and distractions. 

I’ve written a worship briefing  template based on the one created for the team I work with at the BBC. It  only requires one sentence (and so does not even have to be written down). The brief has three elements – who are we creating the worship for? How do we want them to respond? What is the single most important message

So the template reads, get (worshipper) to (think, feel, believe or do) by telling them/showing them (the single most important thing). We have a rule that only one main message can be conveyed.

You may feel this is too controlling and managed (it is), but I would say that much of what we do in church is done without regard for the person worshipping. We rarely expect them to respond in any way and we clutter the event with a jumble of messages.

Bournemouth Beach

Bournemouth Beach
Originally uploaded by markwaddington.

A walk on the beach is always a great place for inspiration. Yesterday we spent some time with Deborah’s family in Bournemouth and here’s the photo to prove it. Normally in the summer the place is covered in deck chairs, but with a cold wind and a low sun this is the best time of the year.

Take it Away

Orignal post on Blogger 10 April 2005

Watching a video presentation by Tom Sherman an artist based in Canada. He discussed the value given to a piece of work by the amount of time spent on it.

In a culture of convenience, he asked, perhaps it makes sense to produce art in the same amount of time it takes to consume it. Move as fast as you can to make your point.
However, he noticed, in this world of non-linear digital editing nothing was ever finished. Once a wood carver made his piece of art there was no turning back. For the digital artist there could be limitless revisions and improvements – nothing is ever finished.

I know from personal experience that the possibility of making alterations to work is a curse.
Sherman told a story about an art teacher who had a remarkable gift for getting great work out of young children. When asked what her secret was she said it was that she knew when to take the paintings away from the children. To work for too long on something was to spoil it.
Why move beyond the sketch?

Watch the presentation

Truth & Risk

original post on blogger 25 May 2005

John Hegarty spoke at the ad agency BBH , thanks to Graham Fink and The Arts School

John Hegarty, we were assured, was slightly delayed because he had just flown in from Miami – which of course is reason for admiration rather than disapointment.

Hegarty in partnership with (Nigel Bogle & John Bartle) set up BBH  in 1982. The agency has been responsible for some of the best known campaigns including famous Levi ads.
I think some of the points he makes are relevant in all sorts of fields where communication is important, not just advertising. Here are my notes from John Hegarty’s talk given to a group of (mainly) students.


The power of the truth
The greatest thing you can do in advertising is tell the truth, how you tell the truth, how you make it interesting, is the key. The truth lies in the product and what you have to do is dig it out.

The power of strategy
It would have been no good coming up with wonderful ideas if they were on a strategy that people didn’t relate to. Linking those two things together has always been behind the success of BBH. You can’t put up a wonderful new building without a great foundation.

The power of fame

We don’t mean celebrity. The dictionary defines it as something of public renown or great esteem. We are living in a cluttered media driven world. Analysing who you should take notice of is just quicker if you are dealing with famous people of things.

The power of irreverence
Art went on the be something which debunked established order and forced people to ask questions. It was this irreverence which created tremendous power. Art made people think and we in advertising are constantly trying to make people think.

The power of humour
Humour binds people together. It can make difficult message acceptable to a broad range of people. Humour makes you listen. The trick is to make that humour relevent to the brand and that’s where people often go wrong.

The last thing you want to be in advertising is in advertising.
People in advertising spend their lives looking at other bits of advertising. In a way I try my best not to look at other bits of advertising, I try to go out and look at life – try to stay connected in some shape or form. The thing you’ve got to do more than anything is keep an open mind. When you stop being excited by new things you become tired and stop being creative. You may work in advertising but don’t live in advertising.


Two themes pushed forward for me, truth and risk-taking. Here’s a poem that was read out on the theme of risk.

To laugh is to risk appearing the fool.
To weep is to risk appearing sentimental.
To reach out for another is to risk involvement.
To expose feeling is to risk exposing your true self.
To place your ideas, your dreams before the crowd, is to risk their loss.
To love is to risk not being loved in return.
To live is to risk dying.
To hope is to risk despair.
To try is to risk failure.
But the risk must be taken, because the greatest hazard in life is to risk nothing.

The person who risks nothing, does nothing, has nothing and is nothing.
He may avoid suffering and sorrow, but he simply cannot learn, feel, change, grow, love, live.
Chained by his certitudes, he is a slave, he has forfeited freedom.


Five Creative Personalities

Original post on blogger

A while ago I did a session on creativity with a group of media students in Odessa. I can say it was a great to have met them and an inspirational time

The proposition is that anyone can make a film, in fact It is so easy to make films these days that anyone with enough money to buy a camcorder can go ahead and make their own movie.
Learning how to make films – the story-boarding, the visual grammar, the lighting, the editing –  can be learned and practiced, but even if you become brilliant at these things you still will not be able to make great films.

I suggest there are five personality traits which provide an important mix in creativity; the extraordinary thing is that I suspect we all have these personalities within us. Simply being who we are – human – is what is required to reach our creative potential.

The Inventor

It is possible to have ideas without making films, but impossible to make a great film without an idea.

The Storyteller

It is possible to tell stories without making films, but impossible to make great films without telling stories.

The Actor

It is possible to speak the language of emotions without making films, but impossible to make great films without engaging the emotions.

The Prophet

It is possible to recognise the truth without making films, but impossible to make films without a truth we can recognise.

The Hero
It is possible to take risks without making films, but impossible to make great films without taking a risk.

We suggest it is a good habit to practice inventiveness, storytelling, engaging emotionally, capturing  truths, and taking risks at every opportunity.