Author Archives: Mark

About Mark

Mark Waddington is a former BBC broadcaster and producer. He now works for the Diocese of Leeds as Urban Mission Officer. If you would like to get in touch email

Truth & Risk

original post on blogger 25 May 2005 John Hegarty spoke at the ad agency BBH , thanks to Graham Fink and The Arts School John Hegarty, we were assured, was slightly delayed because he had just flown in from Miami – which of course is reason for admiration rather than disapointment. Hegarty in partnership with… Read More »

Five Creative Personalities

Original post on blogger A while ago I did a session on creativity with a group of media students in Odessa. I can say it was a great to have met them and an inspirational time The proposition is that anyone can make a film, in fact It is so easy to make films these… Read More »

Art of Zagging

Here’s an article by Christa Paula on the Promax website. She interviews John Hegarty on Black Sheep and the Art of Zagging. “It’s about ‘zagging’! When the world ‘zigs’ you ‘zag’…When everyone is going in one direction, go in the opposite direction.” He goes on… “What happens with age, is that you do stop questioning,… Read More »

Brand on the Brain

Graham McCullam of the Branding agency Kemistry wrote about the brain and brands. I’ve had the pleasure of working with Graham and respect him thoroughly. He says that brand names and logos give us an instant emotional fix. Children as young as 18 months have come to associate the MacDonalds golden arches with comfort food… Read More »

Edit Magic

I was spellbound at the Tate Modern by Video Quartet in which clips of percussion instruments were edited on four screens to produce one coherent piece (Christian Marclay).  Here a different artist Lasse Gjertsen shows that a thrilling relationship can be achieved between sound and vision in the edit.